Salesforce Marketing Cloud

Subsets supports syncing data to Salesforce Marketing Cloud (SFMC) using the Data Extensions API. This allows you to use experiment treatment assignments and customer attributes for segmentation in Automation Studio and Journey Builder.

The following fields will be created in a Data Extension:

{
  'subsets_experiment_id',
  'subsets_experiment_added_at',
  'subsets_experiment_name',
  'subsets_subscriber_churn_risk',
  'subsets_experiment_assignment'
}

Setup guide

1. In SFMC, go to Setup → Apps → Installed Packages and create a new Server-to-Server installed package.
2. Add a component to the package and enable the scopes listed in Required permissions.
3. Share the credentials listed in Required credentials with us.

Required permissions

Scope
data_extensions_read
data_extensions_write
campaigns_read
journeys_read
email_read

Required credentials

Credential	Description
Client ID	From the installed package component
Client Secret	From the installed package component
Authentication Base URI	e.g. https://YOUR_SUBDOMAIN.auth.marketingcloudapis.com
REST Base URI	e.g. https://YOUR_SUBDOMAIN.rest.marketingcloudapis.com
MID (Business Unit ID)	Optional — provide if you'd like Subsets to operate within a specific Business Unit

What Subsets does with access

• Creates and maintains a Data Extension containing your customers' experiment assignments and relevant attributes, giving your team full flexibility to use those fields in SQL queries, filters, and journey entry criteria
• Reads your campaigns, journeys, and email send definitions to surface relevant context within Subsets